Author: Jackie Perry

Expanded Drop-In Training Hours!

Having trouble getting started in Peerly?

Good news! We’ve tripled the number of drop-in training hours for the final weeks before the election!

Drop any time during these days and times to get a demostration of how Peerly works and help troubleshooting any issues you’re having:

(PSA: The Election Day drop-in training Zoom will transform into the Textbanking Team Virtual Election Night Watch Party after the polls close on the west coast! BYOB!)

Get started in Peerly

We’ve changed texting platforms from CallHub to Peerly. Here’s a guide to get started in the new system.

Note: If you’re new to textbanking for the Jorgensen campaign, please start with our New Volunteer Checklist before returning to this post.

Logging In

    1. If you had an account in CallHub then you should have received an email on Monday, October 19th titled “Booyah! Textbanking is back! Here’s your new login, [Your Name]” with your Peerly login link, username, and password. Check your Spam folder if you didn’t see it.
    2. If the login credentials we sent you don’t work, please email us at email addressand we can reset your password.
    3. If you still can’t login after we reset your password, contact Peerly Support at 888-433-7071 and let them know you’re a volunteer with Jorgensen for President account #11522717
    4. If you never had a CallHub account for us to transfer to Peerly, please complete the New Volunteer Checklist, which includes creating a Peerly account from scratch.

Peerly Texting Platform Tutorial

Please watch this short tutorial:

Begin Texting via Peerly

Login to our Peerly account

Login to our Peerly account by CLICKING HERE,

 

Select an assignnment and click Start Conversation

Our top priority right now is the “READY: Identify & Activate: Eastern” job, so please concentrate on that timezone until it is too late to text the East Coast then switch to later timezones.

Click on the Questions tab and click/hold Send+New

Tip: If you hold down your mouse button when clicking  Send+New, it will send many initial texts very quickly, even faster than an autoclicker would.

Record voter responses & send follow-up texts

Use the drop-down menus in the Questions tab to record how voters respond to your initial survey question, and in the case of Jorgensen supporters, your follow-up questions.

  • Use either the “Already voted” or “Has not voted yet” to record the initial survey response. If they voter does not specify whether they voted yet, use “Has not voted yet” until they tell you otherwise.
  • Use the “Jo supporters: Plan to vote?” and “Jo supporters: Volunteer or donate?” to record the responses to the additional questions you will be sending to people who tell you they are voting for Dr. Jo Jorgensen.
  • Use the “Scripts for other responses” to handle questions and statements that don’t follow the standard voter identificaiton and supporter activation conversation path.

Selecting options in the drop-down boxes automatically loads a scripted response into the chatbox for you. You can then edit it if necessary before clicking Send.

Here’s what’s on each drop-down menu (click to enlarge):

Use the bottom buttons to navigate conversations

Below the Questions tab you will find four buttons you can use to quickly organize and move between conversations.

  • Click End Conversation when you’re done chatting with a voter
  • Click Opt Out if someone says to stop texting them or sends us hostile or vulgar replies
  • Click Prev Reply and Next Reply to switch between conversations

Need help?

Join our Discord chat channel

The #text-and-phone-bank-chat channel in the Jo Jorgensen & Spike Cohen 2020 Discord server is where our textbanking management team and other textbanking volunteers hang out to ask and answer questions and discuss how to handle unusual voter questions or statements.

CLICK HERE for a step-by-step tutorial in joining the Discord channel.

CLICK HERE to join the Jo Jorgensen & Spike Cohen 2020 Discord server.

CLICK HERE to assign yourself to the “Text & Phone Bank” volunteer role.

Attend drop-in training hours on Zoom

Our training schedule for the final weeks of the campaign:

(PSA: The Election Day drop-in training Zoom will transform into the Textbanking Team Virtual Election Night Watch Party after the polls close on the west coast! BYOB!)

Call Peerly Support

If you’re having technical issues with the platform itself, like creating an account or logging into your account, call Peerly Support at 888-433-7071 and let them know you’re a volunteer with Jorgensen for President account #11522717

Email the Textbanking Management Team

forwards to everyone on our Textbanking Management Team.

Why Textbanking?

Thank you to Tom Holland for writing this lesson!

Learning Outcome(s):

    • Learners can explain why text messages are more useful than other communications
    • Learners can describe segmenting

Hello, and welcome to your text bank training for the Jo Jorgensen presidential campaign. We’re thrilled you’ve decided to step up and help us out.

As you know, text messages are powerful tools in today’s digital landscape. So powerful, they can elicit strong emotions before we even open them.

Don’t believe me?

Imagine for a second, the excitement you feel getting a text from your crush for the first time, or the dread you feel after they don’t respond for a few hours. When we get texts, the combination of anticipation and emotional connection makes us want to read what’s inside!

For this reason, many large organizations, including political campaigns, use Peer-to-Peer Textintext messages as a primary form of communication.

The immortal Uncle Ben once wisely quipped: “With great power comes great responsibility.” Likewise, after you have completed today’s training, we are entrusting you with the power to contact thousands of potential voters and the responsibility of providing vital support for a presidential campaign.

Pretty cool, right? Let’s get into it.

Today you’ll learn:

    • Why texts are more useful to political campaigns than other forms of communication
    • Why campaigns use voter segmentation

Let’s begin by discussing why texts are more useful than other forms of communication.

We’ve already established that text messages can create anticipation and elicit emotional responses, but how does that translate to value for political campaigns?

In this case, the stats tell the story:

“SMS messages have a 209% higher response rate than phone, email, or Facebook.” -SMS Bump

“SMS messages have a whopping 98% open rate.”- The Daily Egg

“90% of SMS messages are read within 3 minutes.” – RandomFacts

“SMS open rates are nearly five times that of email” – Adobe Blog.

“The average person takes 90 seconds to reply to an SMS message — but 90 minutes to respond to an email.”- GSMA

Additionally, the COVID-19 pandemic has made it increasingly hard to canvas door to door.

For these reasons, campaigns are focusing more resources on texting potential voters than ever before.

We’ve seen how effective texts are at reaching our target audience, but how do we decide who to text and what to text them?

Good question. It begins with voter segmentation.

Voter segmentation is the practice of breaking large groups of voters down into smaller, more representative groups based on profiles.

As you may know, each candidate in a public election runs on a specific platform. This platform acts as a roadmap. It details how the candidate will approach legislating different key issues.

Similarly, every voter has a unique combination of core beliefs and values, which determines the candidate they’re most likely to support.

What issues do you think are most important to our voters? Some things that might come to mind are:

    • Peace and Non-Interventionism
    • Reducing taxes and regulations
    • Gun Rights
    • Legalization of Marijuana
    • Anti-Racism and criminal justice reform
    • Electing fresh leadership that is not beholden to the two-party system

Using the six key issues listed above, we can construct two distinct voter profiles who are likely to support libertarian candidates:

“Mr. I love guns, but I hate Trump” supports:

    • Gun Rights
    • Reducing Taxes and regulations
    • Electing fresh leadership that is not beholden to the two-party system

“The College Intellectual” supports:

    • Peace and Non-Interventionism
    • Legalization of Marijuana
    • Anti-Racism and criminal justice reform

Making these distinctions are critical to successful campaigns because we want to tailor our message to each audience.

For example, a call to action in support of gun rights won’t be nearly as effective with “The College Intellectual” as it will be with “Mr. I love guns, but I hate Trump.”

Creating accurate voter segments allows us to deliver the right message, to the right person, at the right time.

To summarize, today we’ve learned:

    • Why text messages are such powerful tools for reaching potential voters
    • The definition of voter segments
    • How political campaigns use voter segments to deliver the right message, to the right person, at the right time

In the next lesson, we’ll be introducing the method for creating voter segments, and how text banks can be used to build positive feedback loops.

Hello, volunteers!

Welcome to our new website for coordinating phonebanking and textbanking volunteers! Please check back often for new updates.